Module 7 – TikTok
What is TikTok?
TikTok is a popular social media app that allows users to create, watch, and share short videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.
Amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen duet videos even if they’re in different locations.
Here’s a breakdown of some of the app’s most notable demographics:
About 40% of users are aged 18 to 24.
53.4% are female.
About 117 million active users are from the U.S.
Its users spend an average of 46 minutes per day on it.
So TikTok might be a good fit for your business if you want to reach young generation. But like most social media sites, TikTok is not immune to controversy. TikTok and many other Chinese-made apps are banned from some countries.
Discovering TikTok?
In this video you will find some trainings on how to use TikTok
Benefits
How does it work
How to navigate TT
How to create content
How to look at analytics
How to go viral
How to provide value
How to use various features
Find a topic and stick with it
TikTok best practices
Like any social media, your audiences might tune in to your content regularly to see what you post, so it’s important to create a schedule and stick to it in a cadence that anyone can follow.
Your content should be created with a purpose: to serve your business goals while entertaining your potential customers. Take the time to add a call to action within your video to bring your followers in your Website.
TikTok videos can also be educational. Your audience is likely to turn to your video content throughout the buying process, but especially at the end. Don’t be afraid to create content with a focus on specific products to emphasize how they can help buyers.