Digital Marketing




This course involves share work between the advisor and the client. The learner must read the modules to understand the subjects and be able to exchange with the advisor. The organization must provide information to go further in the process.

The objective will be to help you discover the different avenues that digital marketing can offer to your business. We will set up together a Digital Marketing Plan to guide you in the future.
 

Template Digital Marketing Plan

Module 1
Introduction

What is Digital Marketing? Your fist steps in online success, it’s here!

Module 2
Goals and Strategies

It’s important to know exactly what you want to achieve online.

Module 3
Web Presence

The most obvious way to go digital is with a Website.

Module 4
Search Engine

You have a Website now let’s help the search engine to find you.

Module 5
Get noticed locally

Local advertising is a great way to connect with customers close to you.

Module 6
Social Media

Learn how to take advantages of the Social Media networks.

Module 7
Advertising

When other Websites can help you to maximize your online visibility.

Module 8
Email marketing

Newsletter is a great way to connect with your customers.

Module 9
Web Analytics

Analytics provide a world of information for understanding your web users.